Brand Story
Ayida, a black-owned, women-owned, enterprise is on a mission to create a sustainable african fashion brand that would make a positive impact on the environment and the community. We are tired of fast fashion and its detrimental effects on the planet and its people. So, Ayida was birthed to create a change and an impact.
“AYIDA’s mission is to create fashionable and sustainable clothing that is ethically made and kind to the environment.”
Only Local Designers & Artists
Materials are sourced from responsible and sustainable sources, ensuring that the entire production process is environmentally friendly. We are also particular about fair wages for the workers who make each Ayida piece, thus supporting local communities.
The brand’s aesthetic is minimalistic, yet stylish and timeless. Each piece is designed to be versatile and long-lasting, making it a sustainable choice for the customer. Through AYIDA, we hope to inspire others to make conscious choices when it comes to fashion and to show that sustainability can be both fashionable and affordable. We are committed to making a positive impact on the world and to proving that sustainable fashion can be the norm, not the exception.
AYIDA is more than just a brand, it’s a movement towards a more sustainable future. Join us on our mission to create a better world through sustainable african fashion.